Launched in February 2013, AÃRK is a Melbourne-based timepiece company specializing in unique watches’ user-interface and function of movements that will withstand the test of time. The AÃRK watches are a blend of three factors: creativity, modern aesthetic and clever functionality.
Founded by four designers – Auver Cedric Austria (Creative Director), Sara Su (Company Director), Celica Austria (Marketing Manager) and Karla Magayanes (Project Manager) – all driven by the desire to create, connecting with like-minded individuals, united by the love of design, and who strongly believe in quality, long lasting wearable products, the AARK Collective watches are underpinned by an uncomplicated love of refined details and minimalism yet unique and beautiful.
As creating a simple form can be deceptively challenging, the AARK brand’s approach to design mixes originality with sincerity. The AÃRK watches come with a minimalist, original, nurtured and organic design that harmonizes perfectly with functionality and aesthetics.
The essential structure of the AÃRK watches has an appreciation of geometry and graphic elements while each detail of each AÃRK watch is refined and meticulously scoped. Each detail of an AÃRK Collective watch is carefully considered to ensure it maintains the minimalist design prevailing across the entire collection. The watches also feature a bold and quirky look, unusual certain fonts and interesting hand shapes.
The AÃRK Collective watch combines the best modern manufacturing techniques with classic, traditional values of craftsmanship. It features the highest quality components such as the precision Swiss and Japanese Miyota Quartz movements, soft Italian calfskin and American Horween Genuine leather straps as well as 316L surgical steel casing.
The design of each model of the designer timepieces originates from a basic watch type and then uses simple geometry to transform the expected dials and indexes into something distinct and abstract. As such, all AÃRK watches feature triangular crowns is a subtle yet unique detail. One interesting branding of the AÃRK watches is that none of the brand’s watches has any logos on the dial, instead of a debossed logo at the end of each strap.
The AÃRK watches’ simplistic, yet elegant design can be seen in the brand signature including models such as the Marble, Eclipse, Shell and Classic models. The AÃRK Marble and AÃRK Shell watches explore a balance of originality, functionality and beauty and can be as well described by their tactile playful charm.
Accordingly, the AÃRK Eclipse is characterized by its unfaltering movement of time and especially a notion of duality, that is, of the stark contrasts between light and dark. The AÃRK Classic watch is simply a bold definition of traditional, classic craftsmanship. The AARK watches are available in a variety of colours to suit different styles and personalities.
Assembled by the most expert hands, the AÃRK watches were crafted to withstand life’s daily hustles and due to their rigorous and careful testing during production, the watches come with certified reliability. As such, each and every AÃRK watches are made to last and be loved. The watch was made all for your enjoyment.
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